Established in 1982 in the esteemed tea region of Lugu, Nantou, New Fonming embodies over four decades of dedication to the art of tea. Rooted in tradition yet driven by innovation, the brand redefines how tea is experienced in the modern world.
Every leaf is carefully sourced, every process meticulously refined — a reflection of uncompromising standards and a deep respect for nature. Through enduring partnerships with local tea farmers, New Fonming preserves the authenticity of Taiwanese tea while embracing sustainable and responsible practices.
From pioneering cold-brew tea culture to crafting sophisticated botanical blends, New Fonming transforms tea into a contemporary lifestyle expression — one defined by elegance, purity, and depth.
For those who seek more than taste, New Fonming offers a journey — where craftsmanship, innovation, and heritage are infused in every cup.
Tea is Our Passion
Enjoy Tea with Peace of Mind
Create New Flavors
New Fonming Tea Business Company
Peace of Mind
As an industry pioneer, New Fonming was among the first to attain both FSSC 22000 and HACCP certifications, underscoring its commitment to the highest standards of food safety and quality assurance. All tea products and packaging have successfully undergone rigorous SGS testing. Its tea bags are crafted from EU-manufactured cotton filter paper, certified food-safe by ISEGA, ensuring uncompromising product integrity.
In recognition of its contributions to the sector, New Fonming has been awarded the Taiwan Tea Industry Contribution Award. With a steadfast dedication to excellence, the brand consistently delivers products that inspire confidence and trust across both domestic and international markets, meeting the evolving needs of a diverse clientele.
Aligned with global net-zero ambitions, New Fonming actively engages in ESG carbon assessments. In 2024, it was honoured with the 2nd Tainan ESG Concept Store Certification. Ongoing initiatives, including the adoption of sustainable packaging and carbon reduction strategies, reflect its long-term commitment to environmental stewardship and responsible business practices.
Trust
New Fonming maintains close, enduring partnerships with local tea farmers, ensuring access to the finest Taiwanese tea leaves. With a deep respect for nature, the brand places strong emphasis on environmental protection and social responsibility, actively advancing sustainable development while ensuring that its products and processes remain environmentally conscious.
With deep expertise in tea roasting and raw material refinement, New Fonming specialises in product development, quality testing, design, and packaging. The brand is dedicated to delivering premium tea products and comprehensive solutions to its customers.
Its founders pioneered a range of cold-brew teas, introducing in Taiwan the elegantly simple concept of “one tea bag with one bottle of water”, redefining modern tea consumption. Beyond traditional tea, New Fonming continues to innovate through “tea and beyond tea” creations, thoughtfully incorporating flowers, herbs, roots, and leaves into refined, commercially crafted beverages.
Satisfaction
Asia Nova Limited is the appointed UK and Europe distributor and business development representative of New Fonming Tea Business Company.
Asia Nova and New Fonming both believe exceptional tea should not only be tasted, but lived — an integral part of a modern, discerning lifestyle.
Alongside the signature collections, we offer bespoke services including OEM manufacturing, custom tea gifting, and collaborative product development.
Through responsible sourcing, carbon footprint initiatives, and sustainable packaging design, we are committed to shaping the future of a more sustainable tea industry.
We warmly welcome your enquiries and look forward to sharing our tea story and exceptional flavours with you.
Export • Domestic Supply • Bulk Orders • Bespoke Packaging Design • Custom Tea Blends • Contract Manufacturing
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